Jacqui
Hawkins
I build and grow consumer brands in complex, multichannel businesses — and own the P&L while I do it.
20+ years turning strategy into commercial outcomes — most recently as General Manager of Padre Coffee. A business operator who happens to be a brilliant marketer: structure without the bureaucracy, and a team that wants to follow.
revenue at Padre
record at Padre
at Fantastic Furniture
Fantastic Furniture
at Paramount
A track record in results, not duties
Six brands, four sectors, one consistent pattern: take the commercial reality, set a clear direction, and move the numbers that matter.
Full P&L ownership of a multi-channel specialty coffee business — retail, wholesale and ecommerce — across Australia. Strategy, performance, people and brand.
- Set and delivered the 3-year strategic plan, driving retail-led growth and omnichannel expansion.
- Led end-to-end brand transformation — new identity, packaging and positioning — and a new ecommerce platform.
- Led the product-innovation pipeline from concept to commercialisation, bringing new formats and seasonal ranges to market.
- Secured marquee partnerships (Melbourne International Film Festival, OzHarvest) and launched the St David Dairy café collaboration.
- Navigated complex enterprise bargaining and industrial action with zero disruption to customers or operations.
Led marketing across a multi-brand portfolio, driving growth across trade, retail and ecommerce.
- Repositioned brand strategy and built clearer brand architecture across the portfolio.
- Lifted digital marketing effectiveness and lead generation across wholesale channels.
- Aligned marketing, sales and product, and set the foundations for lifecycle marketing.
Built and ran a DTC ecommerce pet business end-to-end — digital marketing, product curation, supplier partnerships and customer experience.
Executive Leadership Team member reporting to the CEO. Owned Marketing, Ecommerce, Visual Design and Retail Design, and the digital P&L.
- Delivered a full rebrand across every customer touchpoint; won the 2022 APAC Effie Award (brand consideration +5%, sales +37% YoY).
- Grew the website to the 2nd most-visited furniture site in Australia; built the drop-ship programme to 11% of online sales.
- Managed end-to-end new store openings and major refurbishments across the national retail network — concept to execution.
- Launched market-leading digital tools — stock check, lead times, 3D sofa models and AR.
- Collected 30,000 reviews in 10 months at a 4.41/5 average; built and led a high-performing cross-functional team.
Executive marketing leadership through a period of significant organisational transition.
- Beat the year-end target by $1.5M in a declining market during business closure and transition.
- Recovered declining categories with targeted commercial initiatives, nearly doubling market share.
Jet Multimedia — Co-Owner, family-run events & media business in high-performance automotive. · BP Australia / Castrol — brand & marketing roles across major consumer brands.
Capabilities
A commercial operator who understands the P&L — not just a marketer.
P&L Leadership & Strategy
Full ownership of revenue, margin and profitability; 3-year strategy translated into operating reality.
Omnichannel Growth & eCommerce
Scaling retail, wholesale and digital together — conversion, lifecycle and channel mix.
Brand & Customer Experience
Positioning, identity and experience that move consideration and preference, end to end.
Brand Transformation & Major Rebrands
End-to-end rebrands across identity, packaging and positioning — an award-winning one at Fantastic, most recently at Padre.
Board & Private Equity Partnership
Partnering with Boards and PE owners on strategy, performance and investment decisions.
Negotiation — EBA, Contracts & Leases
Enterprise bargaining through industrial action with zero disruption, plus commercial contracts and retail leases.
Tools I run, sectors I know
Platforms I've worked with hands-on across commerce, marketing, analytics and operations.
Where I've led — and where that experience transfers.
Foundations
Bachelor of Business (Honours)
University of Technology, Sydney · UTS School of Marketing Honours Scholarship